This distinction is doubly important when we’re talking about influencers from marginalized groups. With consistency and high-quality content comes a large following of engaged people who pay close attention to their views. It’s to create content and curate entertaining media that sometimes features experiences, products, and services. The job of the influencer isn’t to sell you garbage you don’t want. They regularly create content about a niche interest and continuously posts about that topic online. Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. No one wants to feel like they’re being swayed by something other than their own opinions. People hate the term “influencer” – and I totally get it.
